Successful launch of the product in to a new market/territory
- Faced with increased competition in the online payment sector the company developed new financial products to retain and better meet the needs of their current customer base.
- The company needed to launch a new financial product in a new market.
- Their current customers needed to be made aware of the product and given live demos of the product if necessary.
- The company wanted mass customer uptake and buy-in.
- Significant recruitment and training programme of a skilled team of agents with previous B2B Sales and Financial experience.
- Create an agile and scalable workflow model adaptable to client and customer demands.
- Advanced campaign management capabilities and outbound functionality to increase awareness and sales of the new product.
- Align messaging with the company’s long-term growth strategy and current marketing initiatives.
- Successful launch of the product in to a new market/territory
- Exceeded client expectations for customer uptake
- High rate of repeat customer purchases
- Invaluable market intelligence garnered for the client for further product development
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