Increased conversion rates across all campaigns while maintaining the highest quality of standards
- The charity required an outsourced telemarketing solution for specific telemarketing campaigns.
- Welcoming and thanking new donors.
- Calling current donors to confirm details and enrich data
- Calling current donors to increase their level of donation
- Calling ex-donors to reactivate their contribution
- Significant recruitment and training programme was undertaken with only agents previously experienced in telemarketing fundraising being considered
- Provided a team of cross skilled agents that could work on varied customer campaigns including sales and customer win-back programmes
- Working with the charity developed and delivered a series of call scripts
- Advanced campaign management capabilities and outbound functionality to increase the charities conversion rates
- Provide and manage telemarketing agent resources as required for specific campaigns offering increased scalability and flexibility
- Worked with client to create effective live reporting and statistics
- Seamlessly representing the charity to potential donors at a fraction of the cost of internal staffing and infrastructure
- Increased conversion rates across all campaigns while maintaining the highest quality of standards
- Real-time reporting capability for client to track the success of each campaign
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