Irish Overseas Development AgencySEE MORE CASE STUDIES >
Increased conversion rates across all campaigns while maintaining the highest quality of standards
Client needs
  • The charity required an outsourced telemarketing solution for specific telemarketing campaigns.
These included:
  • Welcoming and thanking new donors.
  • Calling current donors to confirm details and enrich data
  • Calling current donors to increase their level of donation
  • Calling ex-donors to reactivate their contribution
Solution
  • Significant recruitment and training programme was undertaken with only agents previously experienced in telemarketing fundraising being considered
  • Provided a team of cross skilled agents that could work on varied customer campaigns including sales and customer win-back programmes
  • Working with the charity developed and delivered a series of call scripts
  • Advanced campaign management capabilities and outbound functionality to increase the charities conversion rates
  • Provide and manage telemarketing agent resources as required for specific campaigns offering increased scalability and flexibility
  • Worked with client to create effective live reporting and statistics
Results
  • Seamlessly representing the charity to potential donors at a fraction of the cost of internal staffing and infrastructure
  • Increased conversion rates across all campaigns while maintaining the highest quality of standards
  • Real-time reporting capability for client to track the success of each campaign


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